University of Central Florida (UCF) GEB3375 Intro to International Business Practice Exam 3

The correct answer is based on the concept of evaluating potential markets for entry by focusing on the characteristics of entire countries. Country screening involves assessing various attributes such as economic stability, market size, political risk, and cultural fit of different countries to determine which ones offer the best opportunities for business expansion. This process helps businesses identify and prioritize regions where they might have the greatest success and minimize risks associated with entering foreign markets.

In contrast, segment screening typically looks at specific consumer segments within a market rather than countries as wholes. Nation screening is not a widely recognized term within international business literature and could create confusion. Region screening focuses on broader geographical areas, which may contain multiple countries, rather than the specific evaluation of individual country metrics. Thus, country screening is the most accurate term for the process described in the question.