University of Central Florida (UCF) GEB3375 Intro to International Business Practice Exam 3

The statement regarding "1 in 5 Ugandans replace their smartphone every year" serves as a data point that can help in understanding consumer behavior and demand trends in Uganda. This statistic can indeed be considered a market factor, as it reflects the purchasing habits of consumers within that specific market. Market factors include aspects such as consumer preferences, buying patterns, and overall market dynamics, which are essential for estimating demand in similar markets.

Using this information to make estimations for other markets can provide insights into how frequently consumers engage in replacing technology like smartphones, which can vary widely depending on cultural, economic, and technological factors in different regions. Therefore, describing this statistic as useful for estimating demand in other similar markets aligns well with the concept of market factors.