What are the four P's that compose the marketing mix?

The four P's that compose the marketing mix are product, price, promotion, and place. These elements are crucial for businesses to effectively reach and satisfy their target market.

• Product refers to what the business offers, including the quality, features, and branding that meet consumer needs.
• Price is the amount customers are willing to pay and can be influenced by factors such as competition, cost of production, and perceived value.
• Promotion encompasses all the ways a company communicates about its products and brand to the target market, including advertising, public relations, and sales strategies.
• Place involves the distribution channels used to deliver the product to customers, ensuring it is available where and when consumers want to purchase it.

Understanding these components helps businesses develop effective marketing strategies that leverage each element to appeal to their target consumers effectively. The other choices do not accurately represent the recognized four P's of marketing, as they mix up the terminology or introduce irrelevant terms that do not fit within the marketing framework.