Which of the following statements is true about adaptation?

Adaptation refers to the process of modifying marketing strategies and elements to suit the unique needs and preferences of specific markets. This approach recognizes that different markets can have distinct cultural, economic, and consumer behavior characteristics, which necessitate tailored marketing efforts for effective engagement. By customizing advertising messages, product features, pricing strategies, and distribution channels, companies can better resonate with local consumers and enhance their market penetration.

In contrast, the other choices present characteristics that do not align with the concept of adaptation. For example, adaptation tends not to be less expensive than standardization, as tailoring marketing strategies for each market often requires more resources and investment in research. Additionally, adaptation is generally not time-efficient, as it demands thorough analysis and ongoing adjustments for various markets. Lastly, adaptation inherently opposes the notion of a one-size-fits-all approach, instead emphasizing flexibility and responsiveness to diverse market dynamics.