Which strategy involves using a product's universal specifications as a selling point?

The strategy that involves using a product's universal specifications as a selling point is standardization. This approach focuses on promoting a product in a consistent manner across different markets, highlighting its universal features that appeal to customers regardless of their geographical location. Standardization leverages the idea that certain product attributes have universal appeal, allowing for economies of scale in production and marketing.

By emphasizing these universal specifications, companies can maintain a cohesive brand identity and simplify their marketing strategies, as the same messaging and product can be applied across multiple regions without significant changes. This strategy is particularly effective for products that have a broad market appeal and do not need to be adapted to meet local preferences or regulations.

On the other hand, adaptation and localization involve customizing products and marketing strategies to meet the specific needs or tastes of different markets, while market segmentation focuses on dividing a market into distinct groups of buyers. These approaches differ fundamentally from standardization in their intent and execution.